Member Spotlight: Janelle Desrosiers

Learn more about the women in your community!

Meet Janelle Desrosiers,founder of Bloom & Brilliance

I’m the Founder and Creative Director of Bloom + Brilliance, a boutique feminist design agency based in Winnipeg.  A born entrepreneur and naturally creative, I’ve been getting women business owners focused and fired up for over 16 years.

Bloom + Brilliance creates bold, beautiful branding, websites, design + strategy for feminist entrepreneurs and community leaders. We partner with entrepreneurs, organizations, and companies that are working towards making the world an equitable place for all people—inclusive of all genders, races, ethnicities, cultures, sexualities, abilities, income levels, work occupations, religions, and spiritual beliefs, etc.

We do this with collaborative, intuitive, and inspired design—creating brands and websites that reflect the past, present and future of our clients. We also help our clients create ethical, sustainable, and fulfilling businesses that allow them to be more involved in their own communities.

What is an achievement that you are very proud of?

I’m proud that I built a business that has supported my family during my pregnancy and over the past two years of working reduced hours while our son is at home with us. I just recently celebrated my agency’s 7th anniversary, and it feels pretty awesome!

What is a piece of advice that you could offer others who would like to follow in your path?

Build a good team early! Don’t try to do everything on your own. Find your zone of genius—the work that makes you feel like you’re on fire—and pour yourself into that. Outsource or delegate everything else.

What has kept you feeling driven and motivated even during the harder parts of entrepreneurship?

Sharing the excitement of both new clients, and current clients who are levelling up. Knowing that I have the honour and the responsibility of helping them build their dream businesses.

What made you decide to pursue your business?

I was just meant to do this. My natural skills, talents, and passions make this career a perfect match for me! I’ve always loved art and design, starting new businesses and projects, and working with women who are on the path of actualization—especially when that self-actualization is in service of the collective.

How do you hope to see your business grow?

The next phase is building up the consulting and strategy arm of the business, as well as developing courses and resources for designing a business within a feminist framework. My wildest dream is to one day create a workplace training hub with a few business partners. 

We’d have opportunities for women to train in design, development, marketing, business, management, retail, food service, etc. while being paid. And of course, we’d have on-site childcare, too!

Is there a message you’d like to share with other female entrepreneurs?

Invest in yourself and your business as much as you invest in others.

How has CanWCC helped you?

It’s growing my network of really exceptional women in business in Canada, and the funding information has been invaluable to my clients.

Talk to me about:

  • Branding
  • Website Design
  • Feminism + Entrepreneurship

Contact Info:

hello@bloomandbrilliance.com