Member Spotlight: Taunya Woods Richardson

Welcome to another edition of our Member Spotlight series! Today, we have the pleasure of introducing you to the inspiring Taunya Woods Richardson, founder and CEO of Nail The Numbers Inc. Taunya’s journey in entrepreneurship is one of resilience, growth, and a deep commitment to empowering fellow business owners. She shares her story, insights, and vision for a more just and equitable entrepreneurial landscape in this candid conversation.

Welcome, Taunya. Thank you for joining us.

Thank you, Stephenie. I’m excited to be here!

To start, please tell us a bit about yourself.

Absolutely! I’m Taunya Woods Richardson, and my pronouns are she/her. I’m a proud mom of a 14-year-old daughter growing up way too fast. I currently call Saskatoon, Saskatchewan, my home, although I’ve lived all across Canada, as well as in Spain and Miami. I identify as a humanist, which means I’m committed to supporting people and building a just and equitable society. My entrepreneurial journey started early – I launched my first business at 18, and I’ve been an entrepreneur at heart ever since.

That’s impressive! What led you to pursue entrepreneurship?

My entrepreneurial journey began when my previous business faced bankruptcy in 2009 following the economic downturn. Despite generating substantial revenue, the company collapsed, leaving me questioning why. About 18 to 24 months after its closure, I found the courage to dig into the numbers and discover what had gone wrong. I realized my revenue model was fundamentally flawed from the start. This experience fueled my determination to prevent others from facing the same fate. That’s how I became a lender, helping business owners understand their numbers and financial models to succeed.

That’s a powerful story. What advice would you offer those who aspire to follow a similar path?

Our mantra at Nail The Numbers is “See, Know, Do Differently.” It’s a robust framework. First, see what you truly want – more money, time, or appreciation. Next, know how you’ll get there, building a clear framework and understanding your motivation. Lastly, do the uncomfortable work. As entrepreneurs, we often shy away from it, but dedicating just 20-25 minutes each morning to tackle those tasks can lead to transformative growth in weeks.

Wise advice indeed! How do you envision the growth of your business?

Nail The Numbers has already supported over 10,000 founders since its launch in 2014. We aim to reach and empower 50,000 founders across North America and 17 major markets in the next three years. Yet, our growth isn’t just about numbers; it’s about strengthening the minds and bottom lines of founders. We’re working to redefine the role of founders as builders of a new economy – one where financial success and impact go hand in hand.

That’s a transformative vision. What challenges have you encountered in your entrepreneurial journey?

On a personal level, my most significant opportunity for growth has been building connections and trusting others. Growing up as an only child, I learned to navigate challenges alone. Professionally, convincing founders of the importance of their numbers and helping them confront their value and worth has been a consistent challenge. Our numbers reflect our values, and embracing them can be transformational.

Your journey is truly inspiring. What message would you like to share with fellow women entrepreneurs?

I want to say to my fellow women entrepreneurs: You are not small but incredibly powerful. Embrace your strengths and accomplishments. Recognize your power and leverage it to create positive change. Also, ask yourself what you’re most proud of – focus on your strengths rather than fixating on your weaknesses. This shift in perspective can make a world of difference.

Such an empowering message! Can you share an achievement you’re particularly proud of?

Besides my business achievements, I’m immensely proud of navigating a difficult personal challenge. In 2017, my partner and I separated. Despite the pain, I held true to my values of integrity, kindness, and respect, creating stability for my daughter during a challenging time. Additionally, transforming the pain of bankruptcy into a tool for helping others is another achievement I hold dear.

Your resilience is truly commendable. What prompted you to join the Canadian Women’s Chamber of Commerce?

A desire for connection and belonging drove my journey toward the Canadian Women’s Chamber of Commerce. I was drawn to the sense of community the organization offers. The transparent communication and open dialogue among members stood out. The organization’s values align perfectly with my own – striving for justice and equity in business.

It’s wonderful to have you as part of the community. Are there any upcoming projects or events you’d like to highlight?

Absolutely! We have an exciting Bootcamp, “Bermuda Triangle: Budgets, Bottom Lines, and Bermuda Triangles” coming up. This will delve into the crucial areas where many entrepreneurs lose profitability. We’re also hosting two challenges in September – “The Wake Up Call” and “The Mind Shift Method.”

Those sound intriguing! How can individuals connect with you and benefit from your expertise?

My expertise revolves around entrepreneurship, finances, money mindset, and motivation. I’m here to guide entrepreneurs in understanding their numbers, embracing a healthy money mindset, and finding the courage to tackle uncomfortable tasks. You can find me at Nail The Numbers Inc. as your go-to resource.

Thank you so much, Taunya, for sharing your journey and insights.

Thank you, Stephenie, for providing this platform to share my story and passion. It’s been a pleasure.

This interview has been edited for clarity and length.

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