Member Spotlight: Nicholle Ellis

In the ever-evolving business world, some individuals possess a keen eye for identifying gaps and opportunities within the market. One such trailblazer is Nicole, the founder of Altitude B2B, a thriving consulting firm offering comprehensive services to small and medium-sized businesses. During our recent interview, Nicole graciously shared her journey, the challenges she encountered, and the triumphs that led her to where she is today.

Hi, Nicole. Can you tell us about yourself and what led you to entrepreneurship?

Absolutely, I’ve been in the corporate world for a decade, primarily in marketing and project management. However, my passion for creating holistic business solutions urged me to start Altitude B2B. I enjoy simple things like camping, hiking, and spending time with my loved ones and our adorable five-pound Chihuahua.

What achievement stands out to you the most on your entrepreneurial journey?

I’m most proud of overcoming skepticism and following my intuition. Despite doubts from family and friends, I stuck to my vision and created something meaningful for myself.

Can you share more about Altitude B2B and the services you provide?

Altitude B2B is a consulting firm catering to businesses’ various needs, including grant writing, business advisory services, and digital transformation. We aim to bridge the gap for businesses looking to integrate advanced technologies without straining their finances.

Were there any notable barriers you faced while building your business, and how did you overcome them?

There were doubts from acquaintances, but I learned to trust my passion and take the leap. I realized that even if things didn’t work out, the experience itself would be invaluable.

How did you manage the initial funding for Altitude B2B?

We started small, primarily self-funded, and focused on providing simple services. Time was our biggest investment, which paid off in the long run.

What inspired you to pursue this specific line of business?

Witnessing the struggle of businesses to adopt new technologies in the corporate world inspired me to provide holistic solutions. Our grant writing services resulted from recognizing the need for financial support in implementing these changes.

How do you envision the future growth of Altitude B2B?

I envision staying agile and attentive to the market’s demands, adapting our services to align with the rapidly changing technological landscape.

What motivated you to join the Canadian Women’s Chamber of Commerce, and what have been the key benefits?

A former colleague recommended it, emphasizing the supportive community. Networking, resource accessibility, and the opportunity to showcase our services have been the top benefits.

For those looking to reach out to you, what areas of expertise can you assist them with?

With a background in project management, marketing, and technology, I specialize in digital transformation, business advisory services, and government grant writing.

How can people get in touch with you for your services?

Feel free to connect with me on LinkedIn, visit our website,, or email me directly at

Thank you so much, Nicole, for sharing your valuable insights.

Would you like to join the Canadian Women’s Chamber of Commerce? If you are already a member and you’d like to take part in our Member Spotlight interviews, don’t hesitate to reach out. We’re here to support and celebrate the journeys of entrepreneurs like Nicholle, who are making a difference in their industries and communities.

Connect with Nicholle Ellis

Watch The Interview On CanWCC’s YouTube Channel

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